Zoetic
For the conscious tea lover.
Zoetic teas are organic and Fairtrade certified, protecting the quality of the product and the working conditions of the employees. The sustainability goes beyond the tea itself, Zoetic’s packaging and tea bags are either recyclable or compostable.
Each design displays a unique character (and animal) inspired by the unique essence of each tea blend.
Blends include English Breakfast, Earl Grey, Chai, Peppermint, Chamomile, Green + Lemongrass & Ginger with further ranges coming soon.
Stockists include McDonald’s Australia, Woolworths, Officeworks and IGA Supermarkets.
Design by Jo Cutri
Melbourne, Australia
2025
Foxy Nuts
Packaging Illustrations
A delicious new snack made from puffed lotus seed, also known as makhana or fox nuts.
The brief was for a series of fox characters with an old-world literary charm, suave adventurous types that represent something of each of individual flavours. The design called for a more painterly approach to capture the unique feel of the design.
Design by Jo Cutri and renders by Chris Langley Studio.
Melbourne, Australia
2025
TrueBoo
Packaging Illustrations
TrueBoo provides biodegradable, pesticide-free, and customisable bamboo packaging that helps to preserve the planet’s natural resources. Their mission is to create a better world by promoting sustainable practices and reducing waste.
The brief was for a quick, rough and playful set of icons that can be used in various combinations over different packaging and media.
Design by Jo Cutri
Melbourne, Australia
2023
